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Call for application PhD thesis funding: Engagement toward Artificial Intelligence systems

Université de Lille (IAE Lille University School of Management) , Lille

Administratif Marketing

Présentation de l'établissement

Université de Lille (IAE Lille University School of Management)
Research Laboratory: LUMEN

Description du poste

Artificial intelligence (AI) is defined as a computational system that can perform human-oriented tasks such as problem solving, decision making and reasoning similar to human behavior (Russell et al., 1995; Chopra, 2019). AI is now employed in various applications, and ongoing technological advances are encouraging its more widespread use. It has entered into every field of business including retailing where the purpose is to help firms understand the consumption of products and to assist consumers in taking shopping decisions (Curry and Moutinho, 1994). However, to date, existing AI studies have essentially focused on understanding the benefits and drawbacks of AI use. They do no not address engagement of the different stakeholders particularly users and teams, probably because AI is an emerging issue in some contexts. More specifically, factors affecting engagement toward AI systems are not understood. Focusing on stakeholders’ engagement is important, because of the encompassing and dynamic nature of engagement which assumes trying, using, buying, interacting and disseminating (developing word-of-mouth).
Specifically, the main purpose of this PhD thesis project is to understand what critical factors affect user/stakeholders’ engagement to AI systems in retailing (e.g. robots). As such, this project intends to investigate the various factors affecting user and employee’s engagement toward AI systems, but also the potential barriers to engaging and equipping key groups of stakeholders (e.g. users with special needs) in basic AI-based applications.

Profil recherché / Compétences requises

The Applicant
- should hold a master degree or be registered in a research master.
- must be able to defend his/her Master’s thesis and submit it to the doctoral school no later than June 3, 5 p.m.
- should be fluent in English and have a good knowledge of French or be willing to learn French if chosen.

Documents à transmettre

Interested applicants should send by e-mail to : and

➢ A resume (CV)
➢ Transcripts of master 1 and master 2 degree, indicating rank if possible
➢ If possible, an exemplary of an academic work undertaken in master or bachelor programs.
➢ A project (3 to 5 pages) indicating how the applicant will deal with the PhD topic described above (along with references list)
➢ A cover letter indicating the applicant’s motivation to join our PhD program.
➢ Potential letters of recommendation with the references contacts.

Application deadline: May 14, 2021

NB: Pre-selected applicants will later send their application to the doctoral school before May 27, 2021.

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